How Bridges to Empowerment uses data to tell a stronger story

“A logic model is basically a power map,” explained Koretta Brown of Bridges to Empowerment. “It is a structured sheet that helps you identify what your organization is doing, why you’re doing it, how you’re gonna get to your goal, and why you want that goal.

Early on, Brown and her team realized that data wasn’t just about numbers — it was about telling their story more effectively and demonstrating their impact to supporters and funders. They turned to video storytelling to get their message out.